Fred Brady, former Manager of New Type Development for Adobe Everyone is using it to come up with fonts. But it didn’t work out that way - wanting to do something, and then really doing it. Steve Jobs thought multiple masters were cool. Knowing what I know now, I would have fought very hard outside of Adobe and within Adobe to make sure the business model made sense. Thomas Phinney, former Product Manager for Adobe Type Whether it’s Adobe Garamond or Trajan, these typefaces are going to be around indefinitely. Percentage wise, there’s just a huge amount of finely crafted workhorse typefaces and classic display faces that have already stood the test of time, and I’m sure will for decades, probably centuries to come. It was certainly one of the striking and exciting things about being there and working with everyone - everyone was passionate about the craft, about making good stuff that would be reliable, and, at the same time, represent an advance in type design. This post explores multiple master fonts and OpenType, and how the Adobe Type team continued to innovate in type design and font technology. This is the seventh in a series of articles from Tamye Riggs, a longtime lover of type who is working with us to celebrate the twenty-fifth anniversary of the Adobe Originals type design program.
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